Swanage – Live!

Rate Card June 2010

SWANAGE – LIVE! is a monthly publication which informs local residents and visitors about the thriving live music scene in Swanage.

There are over 60 poster sites (and growing each month), and individual copies are available free in both printed and electronic forms.

Advertising helps pay for the costs of compilation, design, printing and distribution.

The first issue was in May 2009. Future plans include expansion into a ‘What’s On’ format that will include all forms of entertainment and also be available in a pocket-size format

BENEFITS

Low cost, instantly accessible information gathered in one place, and targeted at exactly those people who are genuinely interested in Live Music - via posters, flyers and the Internet too for mobile phone and computer users.

CIRCULATION

Over 60 on-street poster sites

1,000 hard copies printed and distributed locally each month to venues, tourist information centres, shops, pubs, restaurants etc

1,000+ copies downloaded from www.swanagelife.com each month – many more printed by interested people for personal use

Copies electronically distributed to Swanage Hospitality Association members, many of whom print out copies for inclusion in guests’ welcome packs

Circulated to TV, Radio, magazines, newspapers and many information websites

ADVERTISING RATES

Discounts available for Series Rate.  All discounts are dependent on prompt payment.

Box Adverts: £30 each (size 42mm wide x 50mm high). Free design service if required. Limited to maximum of ten (10) only per issue, subject to availability - book early to avoid disappointment

Gigs: £1 per line. Limited to maximum of 60 per issue, subject to availability - book early to avoid disappointment.

CONTACT

Editorial and Advertising:

Steve Darrington on 01929 422338 (office hours only please); email s.darrington@btopenworld.com 

ADVERTISERS’ COMMENTS

On the introduction of a charge of £1 per line for events:

"It’s a great idea and I have no problem paying. Just let me know and the money is yours." 

"It is the least we can do for all your hard work, which has already brought a lot of money to an awful lot of businesses in town."

"Whatever you think is right, Steve, just send me the bill."

"I think it is a very generous offer on your side, if we were all to advertise in the Advertiser, which is only a one week advert, it would cost a great deal more.  That is something perhaps you should mention next time you ask for your donation." 

"No WE DO NOT think that £1 is outrageous and we truly hope that no-one else does! We are always grateful for your continued hard work and dedication to Live Music in Swanage, so YES, give us a nudge whenever you are passing and call in for coffee and we will gladly settle up with you."